THE WORLD Global Hit: Munni Begum Ghazals are poems often set to music and sung with great emotion. The poetic form of couplets goes back to 7th century Arabia. Later the ghazal gained prominence in Persian verse, and spread to India and Pakistan. Poets writing in Urdu adopted the form. For the past 30 years, Munni Begum has set these Urdu poems to music. Today, she’s one of the top ghazal singers, loved by Pakistanis and Indians alike.